M A R K   T A N N E R,  B C A 
www.marktanner.com   mail@ marktanner.com

OBJECTIVE
 As a product marketing manager who has a proven track record of exceeding objectives 
 in dynamic and challenging environments, I am seeking a position with an avant-garde 
 company that is determined to increase market share and revenue in a competitive 
 marketplace.


EXPERIENCE

 PRODUCT MARKETING	
 · Cross-functionally managed end-to-end WAP product proposition for Vodafone Ireland 
   reversing declining revenue trend to double revenue and users within 12 months, 
   becoming best practice in the Vodafone group for users and usage
 · Performed 360-degree customer experience audit and functional overhaul of the WAP 
   service
 · Developed product strategy, forecasts and roadmaps for WAP incorporating 
   communications, pricing, promotions, technology enhancements, community and loyalty 
   building initiatives to exceed growth targets
 · Analysed and reported customer usage and research data incorporating conclusions 
   into product plan
 · Identified, implemented and launched new services and promotional tools inline with 
   product plan
 · Internal promotion, training and education of WAP service

PROJECT MANAGEMENT

 · Scoped, business-cased, planned and implemented cross-functional projects.
 · Project managed implementation of strategically important projects including prepaid 
   GPRS, GPRS Corporate Trials and WAP Chat.

INTERNET MARKETING

 · Developed and contributed to web strategy for numerous high-traffic sites (top-5,000 
   most visited globally) to improve usability and increase traffic and loyalty.
 · Developed strategic partnerships and relationships with high-profile technology 
   companies such as Phoenix Technologies, Google and e-Toys.
 · Developed and maintained numerous internet and intranet sites.
 · Developed and implemented database strategy to capture and utilise visitor contact and 
   demographic details leading to a database exceeding 100K within 12 months
 · Designed, implemented and analysed targeted e-mail campaigns to capitalise on the 
   extensive database, increasing sales on certain products by 200% 
 · Analysed and evaluated web traffic for strategic and operational plans. 


EMPLOYMENT HISTORY

 VODAFONE IRELAND. 		Wap Product Marketing Manager		2000 - 2003
 Dublin, Ireland          
  Product Managed WAP and other related mobile data products such as consumer GPRS 
  and Vodafone live! Mobile Internet for Vodafone, Irelands most popular Mobile 
  Operator and the worlds largest mobile telecommunications company.

 NET NANNY LTD. 		Market Research Coordinator		1998 - 2000
 Vancouver, BC          
  Contributed to overall marketing, research, web strategy and product development
  for the company's flagship product Net Nanny, Internet filtering software with 
  $1,000,000 annual sales

 VICTORIAN FRETWORK DESIGNS 	Owner			                1996 - 1998
 Wellington, New Zealand
  Self-employed venture, manufacturing, marketing, selling and distributing architectural
  adornments and Victorian style fretwork throughout New Zealand


EDUCATION

 BACHELOR OF COMMERCE AND ADMINISTRATION	                      	       1997
 Additional Credits in 1st-3rd year Computer Science courses
 Victoria University of Wellington.	Wellington, New Zealand

RELEVANT COURSES
 · Marketing and Buyer Behaviour; Brand Management and Communications; Statistics for 
   Business; Financial Accounting; Law of Commercial Obligations
 · Computer Program Design; System and Program Development; Information Systems; Database
   Systems


PERSONAL INTERESTS

 I have a passion for sports including rowing, rugby, marathons and triathalons.  I enjoy 
 creative pursuits including architecture, music, home restoration and on the lighter side, 
 Karaoke


REFERENCES

 Available on request.